Friday, October 31, 2008

Ionic Air Purifier - Innovative Plasmacluster Ions Defence Shield Against Killer Bird Flu Virus

Japan is well-known for cutting edge innovations that often go unnoticed by the Western world. But Sharp Corporation's press release on 27 August 2008 cannot be ignored! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.

As we have been constantly reminded by the press, bird flu is the prime suspect to cause mankind's next pandemic. Pandemic does not just sound terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. The 1918 Spanish Flu that killed 50 million people worldwide is the worst pandemic in human history! That deadly killer flu was confirmed on 5 October 2005 by the World Health Organization (WHO) to be caused by H1N1, a bird flu virus.

Do I have your attention now? Is it time to PANIC?

Not just yet. The H5N1 virus was identified in China in 1996. Up to 10 Sep 2008, WHO data puts the death toll at 245, a "relatively small number" statistically. So what’s the fuss? Mutation of the bird flu virus to achieve human-to-human transmission capability is the ultimate horror of the scientific community. As of today, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if the dreaded virus mutation takes place, you can expect pandemonium on a global scale.

Countries around the globe are conscientiously preparing for the worse (more on this in a later post). As protectors of our families and loved ones, we should start doing some homework too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Isn’t it just another ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? That's what Sharp is saying, get the all-in-one air purifier with their Plasmacluster Ion Air Purifier.

Obviously, for the value-conscious, the next logical question would be “yes, that makes a whole lot of sense but at what cost”? Sharp claims that it's at no extra cost! They go so far as to say it may in fact be cheaper than any other ordinary ionic air purifier when measured over 5 years. Hey, that's great value for money! But, how is this possible in this nothing-is-for-free world?

With the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is great value for money as there is no filter replacement costs for the first 5 years. At US$399, the Sharp model compares favourably against a typical competitor's ionic air purifier that may cost US$160 upfront but over 5 years cost a total of US$560 due to annual filter replacement costs of US$100 each.

Any feedback on the competitor numbers would be greatly appreciated. Just email me if you have actual data.

My next move would be to seriously investigate the Sharp Plasmacluster Ion Technology. Especially since bird flu is still not quite at pandemic proportions.

It’ll be way too late when that hits. Believe me, I have seen it. Like a horror movie, pandemic fears spread across Asia for months. People shunned crowded places like shopping centres, some stayed away from work, others became unofficial health "authorities" passing decrees on hygiene standards. Anyone who sneezed in public without a N95 face mask found himself standing alone in a split second. In case you have not heard, the year was 2003. The SARS (severe acute respiratory syndrome) virus originated in Asia and infected 8,096 people around the world, resulting in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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